Ivey Outlaw

The Ivey School of Business is renowned for its professionalism with its environment and students. In my 4 years of undergrad at Western, I witnessed the countless jokes and stereotypes mentioned about Ivey Students. I used these stereotypes as a source of inspiration for Ivey Outlaw. The concept behind the work is to portray the model in casual attire and erratic behavior, both things that are not acceptable in the context of a prestigious business school, while exuding enough elegance to blend the model with the environment. Despite the extraordinary appearance of the model, concepts such as pattern recognition, monochromatic styling and post-processing aid in blending the model with the interior.

Model: Marcus Tezinde

Photo: Armin Farhang

Styling: Armin Farhang

Art Direction: Armin Farhang

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A minimalistic background with black and white aesthetic to accentuate the models style and features

Styled with casual, minimalistic clothes as paradox to the environmental context while also contributing to the modern interior aesthetic of the Ivey building

Erratic pose to oppose the formality of the location

Formal shoes alluding and accentuating the juxtaposition.

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